XHB Series - 24/7 High Bright Displays*
Can Passengers at Airports Rely on Digital Displays?
The efficiency of airports is dependent on the availability of visual information 24/7, whether it be for flight information, way-finding or advertising. However, airport environments are characterised by very bright, ambient light conditions, which makes them extremely demanding in terms of the effective use of display solutions. If this is not addressed properly, passengers can’t rely on the displays in the airport to clearly guide them through their journey and they won’t be attracted to the advertising messages, resulting in lost revenue and efficiency for the airport.
Many airports have entrance and departure halls built with a lot of glass and external light to make them bright and spacious. Depending on the type of installation and direction of direct daylight, displays can be negatively impacted and often, become unreadable as a result. This could be because of glare or a display that is not bright enough. This challenge also exists during the journey to the airport. Bus shelters or train stations are most often outdoor, where visibility is directly related to weather conditions and constantly changing ambient factors like temperature or sunlight.