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Digital Signage

Heightened audience engagement

Increasingly prevalent in public spaces and corporate common areas, digital signage is the medium by which to communicate with disparate audiences who are often on the move. Eye-catching content draws the attention of passers-by with messaging designed to stand out from other media ‘noise’. Centrally controlled remote management yet with local accessibility, effective digital signage delivers relevant targeted content designed to inform, entertain or in some way influence the viewer whilst bringing operational efficiencies.

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Influencing the customer journey

Dynamic content strategically located is proven to motivate the behaviour of the viewer. In retail environments, branded messaging builds loyalty, promotes merchandising and offers upsell and cross-sell opportunities as it steers the customer journey. Digital posters in stores, shop windows and shopping malls deliver eye-catching advertisements which can be enhanced with context-aware capability and interactivity, with personalised messaging for even greater relevance and engagement. Here, advertising merges with entertainment, increasing engagement through gamification relevant for leisure and hospitality sectors. Real-time content updates ensure swift adaptation of content important for passenger information in airports and rail stations, menu boards in food & beverage establishments and corporate reception and staff areas.


Broad range of signage opportunities

Almost the entire NEC portfolio fits the needs of signage applications with single and multiple large format displays being the most common with interactive options for greater audience engagement. Direct view LED is increasingly popular with its modular nature scalable to create huge media walls of intense colour for indoor or outdoor signage. New advances in low maintenance, long life laser technology makes projection an alternative signage medium, maximising otherwise unusable infrastructure to deliver large scale images. Even desktop monitors enter the signage sector, offering exciting formats to differentiate through creative configurations.

NEC’s custom-fit digital signage solutions including open and modular embedded computing power such as Raspberry Pi, protective glass, mirror glass, coloured overframes, housings, mounts and stands; alongside a broad solutions partner network, delivers end to end solutions perfectly tailored to the needs of any application.

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More Applications

Personal Workspace

Individual productivity and well-being

Command & Control / Surveillance

Individual productivity and well-being

Large Venue

Capture more instant Viewer Participation with Interactive Touch Solutions

Meeting & Conferencing

Create virtually bezel-less Video Walls as large as 83m²


Matching Industries

Retail

Increase customer engagement and make a significant impact to your sales uplift

Energy and Utility

Maintain control, managing up-to-the minute information for immediate situation analysis

Cinema

Create a world of entertainment that increases per seat revenues

Entertainment, Leisure and Hospitality

Enriching the visitor experience to keep them coming back for more

Healthcare

Hospital-wide display solutions

Media

Set the scene for perfect imaging at a low TCO

Finance and Insurance

Set the pace, managing real-time transactions to maximise profit

Education

Engaging, interacting and achieving with social and eco values

DooH

How can you most effectively reach out to people on the move and in public spaces?

Aviation and Transportation

Enriching the passenger experience whilst reducing operational costs

Rental and Staging

Flexibility, performance and reliability with boundless adaptability to make your vision become reality

Manufacturing and Engineering

Maximise productivity by empowering your staff whilst respecting ECO values

Food and Beverage

Increase your flexibility and customer engagement through digital menu boards.