Anonymous Video Analytics (AVA): Software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time.
FieldAnalyst is a software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time. The software collects and processes this information for marketing analysis or real-time effective advertising using digital signage. FieldAnalyst enables you to automatically conduct various marketing analysis that have relied on human work until now. The advantages of this NEC solution are speed, accuracy and the ability to integrate into other real-time analysis or reaction based solutions.
Key Applications Areas - NEC FieldAnalyst for Gate or Signage:
- Digital Signage
As an integrated solution or stand-alone tool it can be used for real-time marketing information, detection, tracking and classification.
NEC FieldAnalyst for Gate - age and gender recognition; enter/exit people
NEC FieldAnalyst for Signage - age and gender recognition, staying time, distance toward a signage display, mixed analysis with pushing ads
- Biometric basis
- Real-time sensing
- Uniformity and objectively
- Compliant to legal requirements
- Gate counting
- Effect analysis
- Target analysis
- Non-buyer analysis
- Entrance traffic analysis
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ACTUALIDAD ECONÓMICA 2013