Movie Experience of the Future @ CineEurope 2016
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Coca Cola engaged the Swiss IT distributor and digital display solutions provider Littlebit Technology AG to develop a series of digital signage solutions for cinemas and movie theatres in cooperation with NEC Display Solutions and YCD Multimedia. It presented the solutions at the CineEurope 2016 in Barcelona.
Modern multiplex cinemas use digital technology both in the cinema hall and outside the auditoriums to inform and entertain with digital signage solutions. This allows cinema operators to significantly enhance the visitor experience while also increasing revenue and customer loyalty.
CineEurope is the biggest European trade fair for cinema operators and film distributors. Here, the entire sector comes together once a year. Coca Cola is the main sponsor, and provides the trade fair’s central meeting point with the enormous Coca Cola Lounge.
Coca Cola engaged Littlebit Technology and NEC Display Solutions to set the exhibition lounge up as an imaginary multiplex cinema, and equip it with digital signage solutions. This inspired the interested trade fair audience. Cinema operators were able to experience and be impressed by the signage solutions suitable for movie theatres:
- Signposting directions to the auditorium
- Price and programme information when tickets are issued
- Digital movie posters
- Large-format video screens for movie trailers and an exciting atmosphere
- Drink and food menu in the restaurant
- Teaser monitors that encourage additional sales with food and beverage content
NEC Display Solutions provided sophisticated large screens for the impressive presentation. Littlebit Technology supplied the displays with animated content, using axxiv players – a computer line from its own production. The solution was operated with the high-performance YCD Multimedia Cnario CMS Suite and a multi-touch solution by Mediaktion GmbH. Littlebit Technology also carried out the installation and on-site assembly.
Coke Lounge CineEurope 2015 Article screentrade.pdf pdf – 2.1 MB