NEC Solutions Zone
Delivery of six InfoBoxes with dual touch monitors 55” installed at Warsaw Chopin Airport devices are IB REACTA 2x55. They were made from epoxy laminate with dedicated software KIOSK BROWSER based on Digital Signage DINE platform.
DS DINE software is an application used for content presentation in client-server architecture. It is dedicated for systems based on large displays as well as touch screens (single and multi-touch), and monitors used in the InfoBoxes and Totems. It guarantees presentation and remote updates various content on multimedia mediums.
DS DINE allows preparation, projection and remote management of the content within respective modules
Specific information, advertisements and messages are directed to exact mediums, at precise time with content fitted to display’s location.
Infoboxes at Warsaw Chopin Airport are part of Platforma Lokalizacji Pasażerów system implemented by company INOVATICA. Our task included design, production and installation of the product. The challenge was not only the high demands for utility of Infoboxes, but also the logistics of the installation. InfoBox in the airport hall is not only functional and modern, but also very stable. Thanks to our project, the device can be also used by the disabled on the wheelchairs. Due to situation that InfoBoxes were not only installed in the land side, but also in the air side, work could be done only at night at the specific hours. Completion of the task confirmed design, production and installation high competences of our employees.
Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.
As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.
The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.
Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.
“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.
Jamie Ball, COO Elan Media.
BCN DYNAMIC WAYFINDING
Dynamic Wayfinding system demonstrates the spaces in clear 3D maps, which can be rotated, zoomed, and browsed with ease. However, it is not a simple map solution, but its main feature is the active route guidance. Dynamic route guidance demonstrates the customer the best route from the current location to their desired destination. This facilitates moving within large spaces and finding desired businesses. Dynamic Wayfinding means that the business data, map templates and routes can be constantly updated from the user interface and routes are always calculated from possible routes. For example, if a route has been closed due to construction work, the route guidance takes this into account and shows the alternate path.
BCN Dynamic Wayfinding is a package including all location info, names and locations of shops, public transport timetables, toilets, child care facilities, recycling points, parking lots, ATMs and other important locations in the service. It includes an advertising channel and a multitude of other additional services, customizable to meet the customer’s needs and wishes.