NEC Solutions Zone
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NEC FieldAnalyst - Anonymous Video Analytics (AVA): Software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time.
FieldAnalyst is a software solution which automatically detects human faces from images captured by video cameras, and estimates the number of visitors and exits, gender and age group, which are digitalized for output in real time. The software collects and processes this information for marketing analysis or real-time effective advertising using digital signage. FieldAnalyst enables you to automatically conduct various marketing analysis that have relied on human work until now. The advantages of this NEC solution are speed, accuracy and the ability to integrate into other real-time analysis or reaction based solutions.
Key Applications Areas - NEC FieldAnalyst for Gate or Signage:
- Digital Signage
As an integrated solution or stand-alone tool it can be used for real-time marketing information, detection, tracking and classification.
NEC FieldAnalyst for Gate - age and gender recognition; enter/exit people
NEC FieldAnalyst for Signage - age and gender recognition, staying time, distance toward a signage display, mixed analysis with pushing ads
- Biometric basis
- Real-time sensing
- Uniformity and objectively
- Compliant to legal requirements
- Gate counting
- Effect analysis
- Target analysis
- Non-buyer analysis
- Entrance traffic analysis
NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.
NEC’s leafengine is a software product designed to integrate with existing Digital Signage software, drastically simplifying the integration, replacement and testing of new sensors. Once enabled, it allows the installation to react to changes in its environment, select and play content that matches the users profile or capture audience data for later analysis.
The leafengine middleware transforms digital signage installations into interactive experiences, reacting to the visitor’s input, customizing the content and gathering the rich market data all these processes generate. Such a goal typically required selecting, integrating and maintaining an ever-changing, ever-updating number sensors into the player software; The leafengine, on the other hand, is designed to overcome this complexity and enable access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes, touch and many others.
Traditional digital signage solutions rely on demographic statistics to target specific audiences. Commonly the content is changed against pre-set times and dates, rendering it insensitive to any unforeseen circumstances.
In contrast, leafengine enables the signage solution to react in real time to the current situation, based on the input from any number of sensors. This includes, for example, determining the most picked-up products, the empty or crowded areas in a store, and of course, real time demographic and engagement data.
leafengine is an ideal solution for
- Airports and Transportation
- Leisure and Entertainment
- Facility Management / Corporate
Enhancing viewer experience and intelligence in
- Queue management and waiting time infotainment
- Product selection assistance
- Intelligent child care and entertainment
- Automated sizing and relevant product matching
- Luxury product demonstration
- Product presentation supported by gesture interactivity
- Additional information on products