NEC Solutions Zone
In a highly competitive market, KFC relies on new technologies to stay ahead of the competition. Using NEC displays embedded with Raspberry Pi computing, Digital Menu Boards at the fast food chicken outlet react quickly to changing offers to satisfy its customers’ appetites.
NEC Display Solutions, m&r Kreativ and IT-Haus GmbH delivered a full-service solution to the fast food giant KFC.
In cooperation with the system house IT-Haus GmbH, professional large format displays from NEC were installed in the sales area comprising 48” MultiSync® P484 and 40” MultiSync® P404 models, with integrated Raspberry Pi Compute Module 3.
Thanks to an impressive brightness of 700 cd/m² and the screens’ anti-reflective coating, the range of food on offer is superbly presented, readable even in bright ambient conditions. The modern and slim design fits perfectly into the brand’s modern interior design. Brand recognition is also guaranteed as KFC’s iconic CI colours - white on bright red - are accurately reproduced.
KFC also decided to integrate digital menu boards in cooperation with the advertising agency, m&r Kreativ. „Unlike the analogue alternative, digital menu boards emphasise KFC‘s modern brand presence,“ Lisa Probst, the Head of IT at m&r Kreativ, says. „They enable a mix of flexible product presentation, infotainment and interaction with customers. KFC can provide its customers with better information and positively influence their purchasing patterns“.
„We are more than satisfied with the result. Even at the age of 50, KFC is a young, modern brand and should be perceived as such“ says Dr Thorsk Westphal, Chief Marketing Officer at Yum! Restaurants International, the parent company of KFC. „We now plan to replace all indoor posters gradually with digital options in order to become even more flexible“.
Waapiti, the most intuitive digital signage platform, integrated into the P and V series of NEC
The challenge: Jean Louis David hair salons sector had a problem of not having the flexibility and immediacy to change pricing and promotions in the windows.
The aim: to speed up and provide flexibility to Jean Louis David hair salons franchise when promoting their services in the windows, and attract customers, as well as generating cross-selling.
The solution: In this case, in San Fernando Jean Louis David’s franchise, the problem was solved through the implementation of 55” professional vertical screen in the windows that integrates Waapiti digital signage platform into Raspberry Pi Firmware.
The success: is achieved through a communication consulting service that comes from the Waapiti content department, as well as a customer support & technical maintenance team. The content design service and self-management of each hair salon provide a remarkable value for a franchise brand: adapting two campaign each year, creating templates and managing contents weekly. Projects like this one demonstrate that a digital signage service goes far beyond just equipment.
Advantages of Waapiti digital signage platform:
SaaS platform cloud based
Linux-based player software
Total stability: local playback
co-management & access from different user levels
Management based on tags
Dynamic content: smart playlists and HTML templates
Waapiti’s Raspberry Pi firmware developed for digital signage is very advanced in terms of functionality and is a simple and clear way to offer a unique and complete solution of digital signage.
Advantages of working on a integrated hardware on the manufacturer’s display:
Ease of installation and maintenance
reduces amount of necessary cabling (power, connectivity, serial control)
About Waapiti - The Waapiti digital signage platform is integrated into the P and V series of NEC large format professional displays. The Waapiti platform has a good track record in the market: over 7 years running and more than 1,000 players installed. Also, being one of the first platforms to use the Raspberry Pi hardware has given Waapiti a lot of experience, which results in great stability in digital signage projects.
NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.
NEC’s leafengine is a software product designed to integrate with existing Digital Signage software, drastically simplifying the integration, replacement and testing of new sensors. Once enabled, it allows the installation to react to changes in its environment, select and play content that matches the users profile or capture audience data for later analysis.
The leafengine middleware transforms digital signage installations into interactive experiences, reacting to the visitor’s input, customizing the content and gathering the rich market data all these processes generate. Such a goal typically required selecting, integrating and maintaining an ever-changing, ever-updating number sensors into the player software; The leafengine, on the other hand, is designed to overcome this complexity and enable access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes, touch and many others.
Traditional digital signage solutions rely on demographic statistics to target specific audiences. Commonly the content is changed against pre-set times and dates, rendering it insensitive to any unforeseen circumstances.
In contrast, leafengine enables the signage solution to react in real time to the current situation, based on the input from any number of sensors. This includes, for example, determining the most picked-up products, the empty or crowded areas in a store, and of course, real time demographic and engagement data.
leafengine is an ideal solution for
- Airports and Transportation
- Leisure and Entertainment
- Facility Management / Corporate
Enhancing viewer experience and intelligence in
- Queue management and waiting time infotainment
- Product selection assistance
- Intelligent child care and entertainment
- Automated sizing and relevant product matching
- Luxury product demonstration
- Product presentation supported by gesture interactivity
- Additional information on products