NEC Solutions Zone
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the innovative weShop concept solution.
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the TUI travel agency of the future.
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the Düsseldorf Airport Advertising solution.
Car Dealer Flagship Store with LED Video Wall - In and around Düsseldorf, the Moll Group stands for exclusive “car performance”. Its showroom received a technical upgrade for the McLaren, Lamborghini und Aston Martin premium sports car brands.
It is obvious: super sports cars have to be presented in style. At Moll in Düsseldorf the decision was made to use a generously dimensioned, high-resolution LED wall. The feed goes through a system supplied by a company called ~sedna and is realised by means of Apple components. Sports car customers are not only receptive to visual stimulation, though, a full, rich sound is usually also important to them. That is why the GOERTZ team relied on a powerful Bose sound system for the showroom, installing a total of 16 ceiling loudspeakers and four ceiling subwoofers.
Individuality was the motto for this store concept – in line with this, Moll as the customer gets to create and manage content himself. The LED wall as well as multi-zone sound and lighting are controlled very comfortably via an iPad.
Digital signage in the new SWISS VIP lounge in Zürich
In Dock E of Zürich Airport, a grey shell was transformed into the tasteful lounge of Swiss International Air Lines. From the architectural design through the technical installations to the furniture, everything is contributing to a sophisticated interior. The objective was to further enhance service quality and customer satisfaction.
Littlebit Technology was engaged to develop a suitable digital signing concept for the Swiss lounge, comprising hardware, software, installation, commissioning, content management and training.
The company installed more than 30 large-format displays by NEC and individually configurated players at the champagne bar and whiskey lounge, as well as the entrance area and the toilets. Various screen ranging from 32 to 55 inches in size were fitted into designated recesses in walls and furniture in portrait and landscape orientation.
Littlebit Technology only uses hardware designed for continuous 24/7 operation to ensure that uninterrupted performance can be ensured throughout the lounge opening hours. An axxiv media player based on the Intel NUC platform backs each display and delivers animated content. High-performance axxiv work stations are employed to control the video walls. The high-performance C-nario content management application by YCD already used for internal communications at SWISS controls the content of most of the screens at Zürich airport. That makes it the ideal platform for the installation. With 24/7 monitoring, Littlebit Technology guarantees flawless operation and exceptionally fast response times in the event of a malfunction.
Now, the Swiss lounge in Dock E is inviting a large number of customers to spend their waiting in exceptional comfort. Not least thanks to the digital signage installation contributing its share to the stylish ambience. Passengers are able to keep an eye on all up-to-date information on all aspects of their flight at all times.
McDonald’s - Restaurant of the Future
Digital Menu boards: Improve the customer experience with dynamic pictures and videos while increasing sales
The steam of a hot cup of coffee, melting cheese on a burger – vivid menu boards raise the attention of customers by their full motion appearance. The software allows to playback a combination of high quality videos, dynamic pictures and animated text, which captures customers emotions while the decision making procedure. It thereby improves the experience in the restaurant as well as it increases sales.
Interfaces to the McDonald’s enterprise resource planning system enables each regional restaurant to changes prices individually, communicate sellouts in live time, while the daily change of the menu boards based on the daytime runs automated, e.g. for the breakfast menu. In addition the intelligent software enables the employee to adjust the display of products adapted by weather’s conditions. The change of daily, weekly or monthly offers is managed centrally across the estate in case of branch systems. This allows a maximal flexibility and location based targeting. Beside the digital menu boards McDonald’s Deutschland implemented interactive terminals with nutrition tables and ingredients of the products in order to give the customers the whole spectrum of information.
- Presentation of the product range and special offers including location optimised advertising for targeted sales of selected products
- Increased sales through cross-selling and upselling by brand emotionalization
- Improved customer experience
- Flexibility through the opportunity to adjust e.g. prices in live time
- Reduced operational costs and workload of the personnel by the automatic change of the menu based on the prevailing weekdays and day times and the central administration
- Image enhancement and improvement of the offer perception
MDT’s digital signage software in combination with the NEC’s displays, which stand out due to the 5 years preservation of the model series, is the ideal long-term solution for an effective visual communication like information purposes, advertising or entertainment while providing a fully scalable system.
Retail – Virtual Shelf
Virtual shelf applications allow retailers to present additional product offerings on a touch screen or tablet in the store. Grassfish provides a generic Virtual Shelf application that can be customized to the product details and individual graphics of each retailer and product group. The Grassfish Virtual Shelf is used for line extension, multi channel retail concepts as well as a support tool for the sales person.