NEC Solutions Zone
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Car Dealer Flagship Store with LED Video Wall - In and around Düsseldorf, the Moll Group stands for exclusive “car performance”. Its showroom received a technical upgrade for the McLaren, Lamborghini und Aston Martin premium sports car brands.
It is obvious: super sports cars have to be presented in style. At Moll in Düsseldorf the decision was made to use a generously dimensioned, high-resolution LED wall. The feed goes through a system supplied by a company called ~sedna and is realised by means of Apple components. Sports car customers are not only receptive to visual stimulation, though, a full, rich sound is usually also important to them. That is why the GOERTZ team relied on a powerful Bose sound system for the showroom, installing a total of 16 ceiling loudspeakers and four ceiling subwoofers.
Individuality was the motto for this store concept – in line with this, Moll as the customer gets to create and manage content himself. The LED wall as well as multi-zone sound and lighting are controlled very comfortably via an iPad.