NEC Solutions Zone
Orb is Ireland largest street side network, targeting people on the move. Rushing for Yoga (there’s a paradox), on the coffee run, popping out for a sandwich, going for dinner, meeting friends, stopped at lights, walking to work, going out… are all easy every day ways to see Orb screens.
Digital meets DOOH - Recently significant synergies have emerged between traditional digital advertising and DOOH. Most exciting is the extension of Supply Side Platforms (SSP’s) to include DOOH networks. Orb’s key partnerships facilitate digital planners and buyers to extend their portfolio onto DOOH. Campaigns are fully programmatic in design, consistent with digital metrics and include the additional benefit of being ADBLOCKER FREE. RIGHT PLACE, RIGHT MESSAGE, RIGHT TIME
The Orb screens are strategically located in high density foot-fall hotspots. We bring Digital Out of Home beyond the traditional mall and transport clusters into the very heart of the action. City centre, down town, busy commercial hubs, creative quarters, entertaining and eating areas define our focus.
High Bright - Sunshine makes us happy, we love blue skies and clear days. Digital Screens are not such fans! Sunlight can dim down screens in day time and make them invisible. The NEC Orb screens are super High-Bright… up to 2700 candelas! This means your campaign is super bright, always on all the time.
Evolution of Advertising - Out of home advertising is changing in remarkable ways, fast. Orb is at the leading edge of this growth curve. What once was analogue turned digital, then became connected (online), now is embedded with intelligence and will soon become autonomous.
Analytics Enabled - Embedded sensors and specialist software transform the Orb network into a bespoke data accumulator. This data helps our clients build business intelligence, and make better decisions. With the war on awareness at an all-time peak, more people are hit with more messages than ever before. Orb allows brands measure exactly the effectiveness of each campaign.
• Opportunity to see
• Facial Features e.g. Glasses, Beard
• Dwell time
• Attention time