NEC Solutions Zone
Virtual Reality 3D is an image of artificial reality, created with the use of Information Technology.
Virtual Reality is mixing and interacting with our real world more and more often. It serves us as a tool that
drastically reduces the cost of such activities as: researching, designing or gaining experience.
Virtual Reality has many practical applications. It is primarily used for training, science and simulation. In such
fields of our lives as army, industrial engineering or medicine, Virtual Reality is an invaluable tool for totally safe
training of the staff working every day at high risk operations. The contents, experiences, all the elements of Virtual Reality are as close as possible to the real ones and they let simulate situations that may happen in real life.
Virtual reality can also create artificial and imaginary world that can stimulate our imagination: the world, in
which essential, well-known principles and laws can be broken and replaced with others. It allows you to sense
emotions, which real world is not able to provide us with.
Creating Virtual Reality system is a complex process, in which firstly we have to establish the purpose and the
main functionality. At the preliminary stage, depending on our needs, an appropriate system of projection has to be chosen for our application.
The company Integra AV creates professionally 3D Virtual Reality Systems and delivers complete VR solutions,which include:
»» 3D Projection Systems
»» Motion Tracking Systems
»» Software for displaying an optimized image for the projection system being applied
»» Control Systems
»» Audio Systems
»» Mechanical Systems
»» Pneumatic systems
Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.
As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.
The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.
Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.
“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.
Jamie Ball, COO Elan Media.