NEC Solutions Zone
Make your Brand an Experience. Create Collaboration.
smartPerform sets the new standard for interactive presentation and collaboration environments. This software allows users to create and operate individual user interfaces without programming knowledge. It combines the stability of the standard solution with a flexibility previously only achieved by individual programming. Variable and simple solutions for content maintenance provide efficiency, flexibility and design freedom for all projects.
This combination makes the difference – your desire for innovative functions, adapted operating processes, customized design and a wide spectrum of applications becomes reality.
Standardized user interfaces, so-called apps, complement the smartPerform portfolio. As the elementary core of a specific interactive application, we create these apps on your behalf as functional surface solutions for your bundles of products.
Marken erlebbar machen. Kollaboration gestalten.
smartPerform setzt den neuen Maßstab für interaktive Präsentations- und Kollaborationsumgebungen. Diese Software erlaubt Anwendern ohne Programmierkenntnisse individuelle Benutzeroberflächen zu erstellen und zu betreiben. Sie verbindet die Stabilität der Standardlösung mit einer Flexibilität, die bisher nur die individuelle Programmierung erreicht hat. Variable und einfache Lösungen bei der Inhaltspflege sorgen für Effizienz, Flexibilität und Gestaltungsspielräume bei allen Projekten.
Diese Kombination macht den Unterschied – Ihre Wünsche an innovative Funktionen, angepasste Betriebsprozesse, individuelle Gestaltung und an das Spektrum der Anwendungen werden Wirklichkeit.
Standardisierte Benutzeroberflächen, sogenannte Apps, ergänzen das smartPerform Portfolio. Als elementarer Kern einer spezifischen interaktiven Anwendung erstellen wir diese Apps in Ihrem Auftrag als funktionale Oberflächenlösungen für Ihre Produktbundles.
Put your customers into the driver’s seat and offer them to control what to see in those digital signage displays you use in your shop window.
Our StoreFrontControl unit can be easily installed and works out-of-the-box with any media player. It offers the user easy control over what is displayed on a display – be it flipping through a newspaper, choosing products from a portfolio or steering any other content.
StoreFrontControl works through single, double or even triple glassing (LowE glass) and installs itself as a HID keyboard through a USB connection. That way it works with any operating system (Windows, Linux, MacOS, Brightsign, Spinetix and many more) and any software platform like browser based content or specialised applications – the software just needs to react to keyboard commands.
Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.
As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.
The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.
Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.
“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.
Jamie Ball, COO Elan Media.
NEC leafengine - Making digital signage interactive with leafengine, a unified sensor - software connectivity that enables access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes and many others.
NEC’s leafengine is a software product designed to integrate with existing Digital Signage software, drastically simplifying the integration, replacement and testing of new sensors. Once enabled, it allows the installation to react to changes in its environment, select and play content that matches the users profile or capture audience data for later analysis.
The leafengine middleware transforms digital signage installations into interactive experiences, reacting to the visitor’s input, customizing the content and gathering the rich market data all these processes generate. Such a goal typically required selecting, integrating and maintaining an ever-changing, ever-updating number sensors into the player software; The leafengine, on the other hand, is designed to overcome this complexity and enable access to a broad catalogue of sensors, including gender and age classification, proximity detection, NFC, QR-Codes, touch and many others.
Traditional digital signage solutions rely on demographic statistics to target specific audiences. Commonly the content is changed against pre-set times and dates, rendering it insensitive to any unforeseen circumstances.
In contrast, leafengine enables the signage solution to react in real time to the current situation, based on the input from any number of sensors. This includes, for example, determining the most picked-up products, the empty or crowded areas in a store, and of course, real time demographic and engagement data.
leafengine is an ideal solution for
- Airports and Transportation
- Leisure and Entertainment
- Facility Management / Corporate
Enhancing viewer experience and intelligence in
- Queue management and waiting time infotainment
- Product selection assistance
- Intelligent child care and entertainment
- Automated sizing and relevant product matching
- Luxury product demonstration
- Product presentation supported by gesture interactivity
- Additional information on products