NEC Solutions Zone
Please download the brochure to learn more about the challenges, the solution and the result of the installation @ Harry`s Restaurants.
BroadSign is the leading ad tech company providing secure and reliable automated digital signage software to media owners and operators across the globe. Enabling the effective management of dynamic content across complex global networks, BroadSign powers over 120,000 displays in venues such as airports, shopping malls, health clinics and cinemas.
BroadSign’s software suite includes BroadSign Core for content distribution, playback and proof of performance, BroadSign Serv Direct for sales inventory availability and proposal generation, and BroadSign Serv SSP for exposure to new buyers through a customized programmatic digital out-of-home solution.
Esprit Digital were selected to provide a full digital solution to Elan Media in the Mall of Qatar. In partnership with local integrator AVT Audio Visual Technology in Doha.
As an advertising network in a mall it is second-to-none anywhere in the world and has already proven a commercial success with brands from all market sectors. As standalone pieces of digital furniture deployed throughout a billion-dollar retail environment, they have been universally accepted and are currently being rolled out to other sites across the Middle East.
The client brief for this project was simple: create the biggest and best digital shopper environment in the Middle East. To date only a few airports in the region have embraced digital screen technology as a perfect medium to enhance their customer’s journeys and malls have almost exclusively stayed with traditional paper advertising systems. This will all change now as the Mall of Qatar has significantly raised the bar and demonstrated to undeniable effect how a well-thought out, well-planned, beautifully designed digital hardware installation can be a key differentiator in a competitive sector like shopping centres.
Esprit built totally bespoke double sided 70” LCD Pods (MUPI’s) which utilise the NEC P703 700Nit display. These highly stylised, iconic structures incorporate our latest Cortex thermal and remote management technology, which means maintenance visits are extremely rare if ever – almost any issue can be resolved from our Network Operating Centres around the world. Other features of this remarkable unit include LED side strips that change colour with content, full audience measurement, iBeacons and ClearSpace™, Esprit Digital’s proprietary sensor system which warns management of obstructions to their screens.
“From the beginning of this project we were very clear in our minds what we wanted to deliver. Very simply, a world class Digital OOH installation that would utilise the very latest and best technology available, would match the look and feel of the mall, and be a commercial success. We were also very clear about the type of partner
we needed, not just for access to the technology, but for design and implementation, and advice – delivering a real partnership. Esprit Digital have done all of this and more, and I am delighted that we selected them for this project”.
Jamie Ball, COO Elan Media.
Please download the brochure, or click the "more information" button to learn more about the challenges, the solution and the result of the digital menuboard solution @ Greggs restaurants.
McDonald’s - Restaurant of the Future
Digital Menu boards: Improve the customer experience with dynamic pictures and videos while increasing sales
The steam of a hot cup of coffee, melting cheese on a burger – vivid menu boards raise the attention of customers by their full motion appearance. The software allows to playback a combination of high quality videos, dynamic pictures and animated text, which captures customers emotions while the decision making procedure. It thereby improves the experience in the restaurant as well as it increases sales.
Interfaces to the McDonald’s enterprise resource planning system enables each regional restaurant to changes prices individually, communicate sellouts in live time, while the daily change of the menu boards based on the daytime runs automated, e.g. for the breakfast menu. In addition the intelligent software enables the employee to adjust the display of products adapted by weather’s conditions. The change of daily, weekly or monthly offers is managed centrally across the estate in case of branch systems. This allows a maximal flexibility and location based targeting. Beside the digital menu boards McDonald’s Deutschland implemented interactive terminals with nutrition tables and ingredients of the products in order to give the customers the whole spectrum of information.
- Presentation of the product range and special offers including location optimised advertising for targeted sales of selected products
- Increased sales through cross-selling and upselling by brand emotionalization
- Improved customer experience
- Flexibility through the opportunity to adjust e.g. prices in live time
- Reduced operational costs and workload of the personnel by the automatic change of the menu based on the prevailing weekdays and day times and the central administration
- Image enhancement and improvement of the offer perception
MDT’s digital signage software in combination with the NEC’s displays, which stand out due to the 5 years preservation of the model series, is the ideal long-term solution for an effective visual communication like information purposes, advertising or entertainment while providing a fully scalable system.