NEC Solutions Zone
Digital Signage, InStore Assistant, Self Service and Touch Mirror
The connection to the Onlineshop is ensured by the Digital Signage solution, a self service terminal, the InStore Assistant as a customer consulting tool for employees, as well as a mirror with built-in touch screen.
The 80 "digital signage screens in the shop window and as video walls in the checkout area play product videos and image pictures.
With the help of the wall-mounted self-service terminal and the 2m large mirror with built-in touch-screen, customers can capture articles via scanners and query availabilities, sizes and colors. By linking to Omnichannel processes, the articles can be ordered directly. Delivery options Ship-to-Store or Ship-to-Home are available. With the help of the InStore Assistant on smartphones, customer consultants can request item stocks and order items from other stores or the onlineshop for the customer.
The BÄR GmbH a manufactory for comfortable shoes with 22 stores throughout Germany uses for the sales consulting a combination of Guided Selling and Digital Signage .
The employees control over their mobile device, the content that will be shown on screens or video screens at the POS. This can be an emotional video as well as product or availability information or matching accessories.
Successful reference project @ the Adler Modemärkte AG shows how they benefits from the digitization of the sales floor.
The sales promotion applications are deployed at various locations of the Adler Company. In all locations the solutions demonstrate how digital solutions and personal service are intertwined and thus give the sales personnel more time to take care of customers and focus on their core tasks.
• InStore Assistant - sales advice with mobile devices
• Interactive fitting room - browse the collection and get inspired
• Digital signage at the POS - for guaranteed more attention
• Cab Occupancy App - displays occupancy