NEC Display Solutions partners with Musion Events to present 3D holographic experiences at the NEC Showcase

3D holographic projection – for live events, retail and simulation


London, 01 May 2018 - NEC Display Solutions will collaborate with Musion Events to bring live 3D holographic experiences to the NEC Solutions Showcase taking place in London on 16-17 May 2018.

The NEC Showcase presents exceptional visual experiences, created through collaboration with our partners to deliver fully integrated solutions presented within real-life scenarios. Our partnership with Musion will bring ‘wow moments’ to surprise and captivate visitors as they are transported on a journey through time – an immersive experience demonstrating how technology touches and enhances our daily interactions.

‘Holographic technology offers a very cost-effective way to generate excitement and engage with audiences at live events,’ says Ian O’Connell, director at Musion Events. ‘With new high bright laser projection, the results are stunning with incredible visualisation even where the ambient light is high. This has opened up many more applications and we are seeing huge interest for retail showrooms, for product launches, design simulation, CEO addresses and even supporting political campaigns.’

Mark Taylor, display solutions manager at NEC Display Solutions sees enormous potential in this ground breaking visual medium,‘there has been a giant leap forward in technology and live holographic telepresence offers genuine benefits across many sectors - reaching out to audiences without the cost and risk associated with travel and insurance and shipment of large expensive products, yet delivering inspirational content in an exciting format.’

At the Showcase, in a car showroom scenario, using a 35k lumen NEC laser projector, Musion’s Eyeliner™ holographic system delivers a stunning life-sized 3D visualisation of a supercar. Visitors can interact with the car using an NEC touch table to manipulate content as the car spins 360 degrees. Alongside the supercar projection, NEC and Musion will demonstrate live telepresence as the audience is addressed by a live holographic presenter via Musion™’s immersive telepresence solution.

Welcoming visitors as they enter Showcase, and helping to create the illusion of a London Underground scenario, Musion™’s EyeCandy holographic technology uses NEC laser projection to present a ‘blast from the past.’ Captivating and engaging, this smaller format solution offers cost-effective signage with wow factor for corporate receptions, retail environments or for trade shows and exhibitions.

‘We’re delighted to have the opportunity to collaborate with NEC at the Showcase’ says O’Connell. ‘NEC’s high quality laser projection is a perfect fit for us and the Showcase will give us a great opportunity to get in front of a tech savvy audience to demonstrate the added value we can bring to digital signage’.

The NEC Solutions Showcase will take place at Victoria House, Holborn on 16-17 May, showcasing the display technology of the future. Visit to find out more and to register for your place.

Follow NEC Display Solutions on Twitter @NEC_Display_UK

To find out the latest from the event, keep an eye on hashtag #NECShowcase

Contacts for further information and interviews:

Megan Sweeting
PR Executive
NEC UK Ltd., Display Solutions
Tel: +44 (0)7860 927103

Andreea Timis
Marketing Manager
Musion Events Limited
Tel: +44 (0)203 815 8055

About NEC Display Solutions Europe

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.

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