NEC celebrates a popular ‘day in the life’ at Showcase LIVE 2018

Visitors experienced NEC technology enhancing their daily lives


London, 22 May 2018 - NEC Display Solutions presented applications for tech usage through a time-line of a typical day at NEC Showcase LIVE 2018.

The annual show, this year celebrating its 10th anniversary, saw it reach new levels of success, appealing to an even broader audience. New for 2018, NEC moved to a new Showcase format giving greater focus to experiential themes which took visitors on a digital journey through a typical London day. This more immersive approach was borne out as end user attendance increased to close to 50%, compared to channel. The visualisation of technology in action greatly appeals to end users looking for inspiration to recreate solutions within their own environment. Over 15% of all visitors attended from outside of the UK as Showcase continues to attract a wider out-reach across Europe and beyond.

Unanimously, the positive feedback regarding NEC’s creative delivery was astonishing as attendees enjoyed experiencing the exciting ‘story’ of their day. Visitors were taken on a journey through a typical London day – travelling by tube, grabing a coffee on the way to their first meeting then strolling along the high street for lunch. The visual experience was widely shared over social networks with #NECShowcase seeing extraordinary twitter traffic reaching close to 6 million impressions, according to courtesy of the Dailydooh.

NEC’s display technologies, including LCD large format and desktop displays, projection and dvLED digital surfaces, shaped visitors’ visual engagement with capabilities perfectly suited to support a wide range of applications, as demonstrated along the Showcase journey which addressed transport, retail, DooH, QSR, corporate, education, leisure and command and control.

NEC worked with 42 partner companies who were universally committed to the valuable part they played in creating the Showcase experience. ‘The Showcase is an excellent forum to draw the industry together through collaboration,’ said Steve Pryor, director of Oblong. “We’re showing our Mezzanine solution integrating with the NEC InfinityBoard - by connecting technologies and presenting them in a real-world simulation, Showcase becomes a highly impactful and innovative environment. Partnering with NEC is a very cost-effective way to show our product, the set is built ready for us to simply turn up and add our technology. The quality and quantity of visitor through-put has been outstanding.”

Mark Taylor, solutions sales manager and technical orchestrator of Showcase said: “We are overwhelmed by the hugely positive response to our fresh new Showcase concept this year. The holographic telepresence solution from our partner Musion proved a particular talking point as visitors received a personal welcome as they entered the venue! Live interactions were central to our theme running throughout Showcase.”

Other highlights included a highly relevant conference programme with AV User Group Chairman Owen Ellis leading a panel discussion regarding the challenges of adopting new technologies and Clive Couldwell, Editor of AV Magazine hosting an expert panel discussing LED. Gary Kayye, founder of rAVe Publications delivered his expert insight into the emergence of huddle spaces and addressed the future of projection. The sessions were recorded and are available to view at the links below.

For more highlights from NEC Showcase LIVE 2018:

  • Visit the dedicated microsite which will shortly offer videos and images from the show.
  • Check out Twitter to find out what our partners and customers are saying about #NECShowcase.
  • Visit the microsite created by rAVe dedicated to the Showcase with videos, interviews and a walk-through of the Showcase journey.

Contacts for further information and interviews:

Megan Sweeting
PR Executive
NEC UK Ltd., Display Solutions
Tel: +44 (0)7860 927103

About NEC Display Solutions Europe

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.

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About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.

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